An invigorating visual, bursting with cinematic elements and a boiling plot line, Bill C Da Don’s NEVER music video tells a passionate story of love, passion and obsession. Directed by Wiley Films, Bill C transports viewers from their living rooms into a 1920’s, film noir style casino. Full of seductive damsels and sensual twists and turns, NEVER sets a new standard for Hip Hop music videos; combining crazy bars and creative flair to create the perfect mastermind.