After dropping a Hype Williams-inspired video for “ATM” last week, J. Cole returns with a second set of visuals in support of his brand spankin’ new album K.O.D. Co-directed by J. Cole and Scott Lazer, “Kevin’s Heart” stars Kevin Hart himself, who goes about his daily business — grocery shopping, driving, dining — while dealing with scrutinous looks, seductive temptation and suffocating fans. The message: it’s easy to judge celebrities for fucking a good thing up when you don’t have to deal with being famous yourself.
K.O.D., which broke both Spotify and Apple Music’s first-day streaming records, is out now.
