Remember how we said Drake isn’t the first person that comes to mind when it comes to a Fashion Icon but not to sleep on him? Well he is definitely making his mark, especially in the UK with his clothing line OVO.
The first flagship location in the UK has opened and it is stunning. It will be the 5th flagship store for Drake’s Line, OVO. The SoHo, London store will hold Fall and Winter styles including holiday apparel for women!
The new OVO location will also have exclusive pieces dedicated to the grand opening. It’s pretty cool. The store itself is with light, hardwood floors, almost washed out and muted but in the best way. The store is bright with bright lights so you can see all the pieces clearly. The walls are white and are followed by gold trimming along the walls. It has a very modern, minimalist look that makes you want to walk in. They knew exactly what they were doing. The building it’s in even won an award for Best West End New Build the 2017 OAS Development Awards.
The store hours are Monday-Saturday 12pm-7pm and Sunday 12-6. Get those exclusive pieces while you can!