Reebok x Atoms Project

Reebok and Atoms have collaborated for another sneaker drop and it’s quite a unique look. For those of you who don’t know, Atoms is a Japanese sneaker retailer. This actually isn’t the first project they have worked on together but this particular one definitely catches the eye. They’re called the Reebok Insta Pump Fury Bleached denim.

Not only are the colors extremely vivid, but the style is completely out of this world. It’s a slight upgraded look from the last. Not only are there vivid colors, but there is a stripped black and white pattern followed by bleached denim. The slightly acid wash look is peaking through the in-step of the shoe. The whole look including the vivid colors, the different patterns, the unique shape and bleached denim gives off a very nostalgic, 90’s feel.

If you’re looking to switch it up a bit with a more bold look for your collection, the InstaPump Fury Bleached Denim shoes are more than likely the right fit. According to, the sneakers had a release date of October 7th at select retailers.


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