The Weeknd has officially cut ties with H&M due to an inappropriate image used by the company.
The photo in question features a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle” on the front. “Woke up this morning shocked and embarrassed by this photo,” The Weeknd said on Twitter. “I’m deeply offended and will not be working with H&M anymore.”
H&M removed the photo from the site, with H&M spokeswoman Anna Eriksson saying, “This image has now been removed from all H&M channels and we apologize to anyone this may have offended.”
The Toronto singer worked with H&M on two clothing collections, most recently in September.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
