H&M and The Weeknd are back at it again. Yep, they’ve collaborated again for a Fall 2017 Collection that launched yesterday, September 28th. The collection compiles of 18 different pieces to meet all your fall fashion needs. The Star Boy’s collection includes Graphic Tees, Crew necks, Hoodies, Bomber Jackets, Varsity Jackets, Parka coats and more.
He was really looking to brand each piece to represent him more than the last H&M/The Weeknd Collab. The logo for his collection is an “XO” and on a few pieces, a snake coiled around a lion. With this choice of logo and style, he feels that it is the best representation of him. “This collection is the same as with everything that I do – it’s about the right detail, and a total feeling of authenticity.” says The Weeknd according to XXL Mag.
It is no secret that this line is a replica of what you would picture the Canadian native to wear. The collection includes colors such as White, Black, Gray and Maroon. Perfect Fall tones. The articles of clothing in this campaign will go great with pretty much anything in your closest. A crew neck from the “XO” line paired with their varsity jacket, skinny jeans and your favorite sneakers or boots is the perfect example of how simple it is to pair these pieces with your everyday attire. You can purchase your favorites from the XO collection online or at any H&M retailers near you.