The Two Southern Heavyweights
Reminisce Over What Their Life Was Like While They Celebrate How Far They’ve Come
Everyone knows that Young Dolph is really about it, so there is no point in asking him what his life is like. In “What Yo Life Like,” however, Dolph is interested in knowing about you, questioning whether you’ve ever sold green or white or seen a dope fiend hit a pipe. Over a Zaytoven beat, Dolph is joined by 2 Chainz in recalling their early years of struggle, while also celebrating their present successes and wealth. Mixing in flashbacks to their youths with them flexing their current riches, the video is a testament to how far both have come. The video ends with a teaser for the video for “Foreva,” showing Dolph and T.I. at a motel with plenty of cash and women.
Riding a year-long hot streak, Dolph has become one of the most popular and prolific independent rappers in the game today. “What Yo Life Like” follows up the “Nothin‘,” the fourth video released from Young Dolph’s latest mixtape, Rich Crack Baby, coming after the black-and-white video for “If,” the strip club-set “Trappa,” which has 590,000 views on YouTube, and the David Lynch-meets-the trap clip for the title track (over 1 million views). With features from T.I., Gucci Mane, Boosie Badazz, 21 Savage, Wale and2 Chainz and production from Zaytoven, Drumma Boy, Honorable C-Note and others, Rich Crack Baby is a titanic effort from Young Dolph, affirming his status as one of street rap’s biggest names. His recent nomination for the BET Hip-Hop Awards’ “People’s Champ” Award makes it clear that the rest of rap world can’t deny it anymore either.
Rich Crack Baby is the third high-quality mixtape from Young Dolph’s busy 2016, following the release ofBo$$e$ and $hooter$ in May and King of Memphis in February. Noisey described King of Memphis, a 11-track dose of pure Dolph with no featured artists, as “a solid debut album from one of the most quietly popular artists in the South right now.” In addition to dropping an excellent mixtape every three months, the Memphis kingpin also frequently releases inventive visuals, including the hilarious “Get Paid,” and the absurd “Royalty,” which features cameo appearances from a capuchin monkey, a giraffe, and even a white tiger. In January, Forbes named Young Dolph one of The Hip-Hop Cash Princes of 2016, placing him alongside Fetty Wap, G-Eazy, and Metro Boomin, among others, and last month, Dolph successfully headlined the 21-date Royalty tour. The end of 2016 appears to be more of the same for Dolph, who started off his Autumn appearing on “Bling Blaww Burr,” the lead single on Gucci Mane‘s upcoming Woptober. Dolph also had a star guest turn on “Cut It” the hit by OT Genasis, his first foray onto the Billboard charts, peaking at number 35 on the Hot 100.