YouTube has become an increasingly vital platform in the push for better accessibility to both hip hop music and its wider industry. Displaying all our favourite music videos of past and present, and with a host of different commentary review channels and performance platforms, YouTube as a global network is key in showcasing and celebrating new emerging Hip Hop talent.
One such platform which celebrates the bare profile of the hip hop artist today is YouTube channel COLORS. The channel describes itself as a ‘unique aesthetic music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds.’ Always true to its intention, COLORS has over 3 million subscribers and it’s reach and importance as a performance powerhouse cannot be overlooked. Having stars such as Skepta, Goldlink, IAMDDB and Earthgang all gracing their studios, on True Mag today we select our favourite Hip Hop showcases from the COLORS show.