Top 10 Music Video Evolution
1.) Through The Wire (2003)
Kanye conceived ideas for the clip after seeing an Adidas advertisement in BlackBook magazine. He wrote and recorded the song with his jaw wired shut after a car accident in October 2002.
2.) All Falls Down (Feat. Syleena Johnson) (2004)
The music video is shot in first-person perspective, displaying the journey from his car to the airport terminal through West’s eyes. It was released as the third single from his debut album, The College Dropout.
3.) Gold Digger (Feat. Jamie Foxx) (2005)
“Gold Digger” won the BET Awards for Video of the Year at the 2006 BET Awards and received nominations for both Best Male Video and Best Hip Hop Video at the 2006 MTV Video Music Awards.
4.) Touch The Sky (Feat. Lupe Fiasco) (2006)
Filmed as a 70’s inspired short movie about daredevil Evel Kanyevel (played by Kanye West) and his attempt to fly a small rocket across the Grand Canyon.
5.) Stronger (2007)
The music video was shot guerrilla-style over nine days in Tokyo, Japan in April 2007. Kanye is a fan of Japanese directors and anime and wanted to give the video a futuristic look while staying true to his album’s theme.
6.) Heartless (2008)
The animated music video for “Heartless” pays tribute to Ralph Bakshi’s 1981 film American Pop. It features use of rotoscoped animation, in which actual people were filmed and had their every move drawn over.
7.) Runaway (ft. Pusha T) (2010)
The song became the basis for the short film Runaway. This video for the song features Kanye at a piano among a group of ballerinas. His fifth studio album, My Beautiful Dark Twisted Fantasy received rave reviews from critics.
8.) Black Skinhead (2013)
“Black Skinhead” was the first single released from Yeezus. The video opens with three figures wearing black conical hoods, reminiscent of those worn by the Ku Klux Klan; their hoods form a black border that envelops most of the screen.
9.) Bound 2 (2013)
The controversial music video features his wife Kim Kardashian, topless, riding on a motorbike with West through various landscapes. Kanye later explained that he wanted the video to look as “phony” as possible.
10.) Fade (2016)
It was released as the third and final single from West’s seventh studio album, The Life Of Pablo. The video was unveiled at the 2016 MTV Music Video Award and features Teyana Taylor dancing around a gym. It’s currently nominated for Best Choreography at the 2017 MTV Video Music Awards.