Hip Hop & Technology: i.am+

I am+ was founded by Black Eyed Peas member and solo artist, Will.i.am. i.am+ is a Hollywood-based technology company whose mission is to create technology hits that create a ripple effect across pop culture. Their vision statement is, “To create a community of creatives and coders and believe that through music and technology as the first step, we can usher in a powerful new era built on AI.”


In 2012, the company created foto.sosho, a case that turns your iPhone into a camera with photo filters.


Recently, Will.i.am teamed up with Kendall Jenner to promote his Buttons Bluetooth Earbuds. These fashionable earbuds have gotten great reviews for their slick design and impressive sound quality. Their current price is $200 at various retailers.


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